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Corporate writing |
Writing is hard work (and not everyone can do it)
For many managers, much of their valuable time seems to consist of producing text which is intended to achieve certain benefits for their organisations. The spread of the computer has done nothing to reduce this activity and some executives are laboriously occupied in generating words for tender proposals, writing feature articles and operations manuals, and producing correspondence and web text among other things.
While all this may be important, the time thus spent may be a distraction
from more relevant work, and if writing is not a strength of the individual,
it may not be well done.
Material which is not professionally prepared is likely to reflect poorly
on your organisation. It may also miss its target in other ways if you
can't get your message across clearly. And when your aim is to establish
new relationships, or even just to communicate with those people you already
deal with, poor presentation can lead to negative perceptions which can
ultimately be costly.
Unless you are good at writing and efficient in producing text, it often
pays to have an expert write your material while you get on with doing
what you are really good at.