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Do you gain any benefit from your strategic plan?
Planning can often be a ritual which is ineffective in identifying appropriate
objectives and the means to attain them. Common failings include the generation
of too many actions or the wrong actions, not making people accountable,
failing to back plans with appropriate resources, and complete lack of
buy in, among other reasons. The problem is that the planning process
involves substantial direct and opportunity costs so that if the plan
is bound to be useless, then arguably it would be better not to have created
it at all.
Notwithstanding the difficulties, and good planning is very hard work, conventional wisdom is that it is better to have a plan than not to have one - "Those who fail to plan, plan to fail", as they say.
The trick naturally is to involve the right people, identify the real priorities and work out how they are going to be addressed. Critically, plans have to be properly integrated and balanced, and they have to be adequately resourced. In this context resources means time and capability as well as money, especially where the execution of plans has to be carried out by operational staff in parallel with their regular responsibilities.
As facilitators, our aim is simply to provide you with the tools to produce
your own plan with your own conclusions. Our experience is also that an
independent party observing the process of strategic development can be
of value in providing a reality check before resources are committed.